3 Emerging Social Media Trends In 2020

With updates to algorithms weekly, and new platforms launching all the time, it takes some effort to stay ahead of the social media game. We’ve saved you all that reading time, by pulling what we predict will be the top three emerging social media trends in 2020.

1. AR Effect Filters

If you’re a regular user of apps like Instagram, Snapchat, or TikTok, then you’ve no doubt noticed a rise in the amount of fun or pretty effects and filters users have been sharing through videos on their profiles. 

These filters range from the minimal, which feature simple colour filters or effects such as sparkles, to the more intensive Augmented Reality (AR) style filters which can superimpose effects such as outfits, masks, or pictures over a user’s face.

Popular filters we’ve noticed since the New Year include:

  1. Randomized Quiz AR Filters (Which Disney character are you?, What will you be in 2020?, etc.)
  2. A user generated Louis Vuitton brand filter
  3. An AirDrop style filter
  4. A golden hour filter

With more people catching onto this trend and opting to use, or even create their own filters for their personal stories, this trend is only set to increase in 2020.

How can you hop onto the filters trend?

  1. Influencers can create their own dazzling or fun filters for their followers to use and share. Depending on the quality of the filter created, this can be an effective tool for generating user made content that can be easily distributed amongst an influencer’s followers and their peers.
  2. Brands and influencers alike can partake in new filter trends by uploading stories with trending filters. This effectively produces user-generated content that is relevant for the brand and their followers.

2. Video, video and more video.

Whilst this trend isn’t exclusive to 2020, video content is expected to remain the number one form of content for the year.

If you’re doubtful about the popularity of video content, popular video sharing app TikTok and its approximate 1.5 billion users (via MediaKix) should serve as an example of how many users are enjoying video based content on social media.

The main advantage of video content is that it’s a lot more engaging and eye catching on the feed when compared to static images. Additionally, they can also serve to portray a more in-depth story, feature, or service that a brand offers.

Now we know what you’re thinking, videos can be expensive right? The good news is that you don’t need to have a full video campaign to be able to post video content! GIFs, montages, and 3D photos can serve a similar purpose without requiring a bucketload of investment.

What sort of video content should you be producing?

  1. If you’re looking to get more in touch with your audience, consider going live on Facebook, Instagram, or TikTok. A live conversation with your audience can be a great way to make your brand more relatable, answering any queries they might have about you or your brand, or simply just having a casual conversation with them.
  2. Keep a lookout for any relevant and trending topics or memes and consider creating humourous or relatable video content about topics that are relevant to your brand and your consumers. Content such as memes are important to jump on early as they generally only have a life cycle of a week or so before they become irrelevant. 

3. Less Likes and More Meaning

In late 2019, Facebook and Instagram made the controversial move to hide ‘like’ counts on both platforms. Whilst users are still able to view the amount of likes or reactions they’ve received on their own posts, they’re now unable to view the amount of likes received on posts by other users on each platform.

What does this mean for marketers and users on those platforms?

It’s been speculated that since users can no longer glance at a ‘like’ count to gauge a post’s popularity, they may start to hone in on its caption more than they have previously. Gone are the days where marketers could expect to rack up a large amount of likes for witty one liners or generic captions.

As a result, we’ve already started to see more brands and influencers share more authentic content that focuses on creating a more relatable and engaging brand rather than one that focuses on garnering ‘likes’.

How can you increase your brand authenticity?

  1. Focus on creating posts that contribute to your brand’s overarching story. This could range from reasons why you decided to create your brand, milestones that your brand is celebrating or has achieved, or relatable content that can help humanise your brand to your consumers.

Keep ahead of the competition and consider these trends when implementing your social media strategy for 2020. 

Think we’ve missed a trend? Drop us a comment below!

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