5 things brick & mortar stores can do to sell while doors are closed

Set Up Your eCommerce Store

With a majority of Australians staying at home and many businesses closing their doors or opting for alternate forms of operation, it’s more important now than ever to have an eCommerce store.

Having an eCommerce store is a surefire way of providing your clientele with a means to purchase your goods and services, ensuring that your business has a means of revenue while your brick and mortar store is closed. More importantly, this will allow your clientele to browse your business’ offerings from the safety of their own homes.

Expand or Alter Your Offerings

Do you run a restaurant? Consider adding frozen, sealed, or long-life variations of your dishes to your menu. Being able to pivot your business to tailor the important, though temporary, needs of your clientele during this pandemic may be key to keeping your business afloat during these trying times.

Sell Gift Cards and Codes

If you’re running low on stock or funds, consider calling on your loyal followers to support your business by purchasing a gift card or code to use after the pandemic. This can be a good way to support your business through the pandemic if you’re closed, or if you’re open but finding it hard to secure stock during this period. 

Start Delivering or Join a Delivery Service

If your business is in the hospitality industry, joining a delivery service such as Uber Eats, Deliveroo, Menulog, or EASI can be a great way to keep your business selling while your doors are closed.

The only drawback of these platforms is that, while they’re great for maintaining or increasing your business’ output, they may require a portion of your sales to promote your product or service.

To combat this, consider using your already existing employees to start your own delivery service using your eCommerce site or through phone delivery. This can be a great way to introduce delivery while avoiding the costs associated with delivery platforms, in addition to keeping your workers employed.

Stay Connected

While people may be reducing their spending during this pandemic, customer retention may be higher if you can manage to stay connected and top of mind with your audience.

This can be achieved through e-newsletters and regular social posts which can be used to keep your clientele aware of any new products or services you might be introducing, or new health standards you might be implementing due to COVID-19.

While increasing customer retention might not solve the immediacy of maintaining sales, it’s a great way to ensure that your customers will come back to you once everything settles down.

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