TikTok – what you need to know about this social media video app

This up and coming social media video app is surpassing the likes of Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs. TikTok is a channel you should seriously be considering if your audience is Gen Z or Millennial.

Here are the stats via MediaKix:

  • TikTok was downloaded more than 660M times in 2018.
  • TikTok is more popular on Android than iOS.
  • More than 500 million people globally use TikTok monthly
  • 26.5 million of the 500 million monthly active users are from the U.S.
  • TikTok’s user base is largely based in India at 43% of all users.
  • 66% of users are younger than 30-years-old.
  • Users typically spend around 52 minutes per day on the app.
  • 80% of TikTok’s sessions are on Android devices.
  • In-app purchases increased by 275% year-over-year.
  • 29% of monthly users open TikTok every day.
  • The #RaindropChallenge has over 685.7 million views on TikTok.
  • Jimmy Fallon’s #TumbleweedChallege created 8,000 videos with over 9 million views in 7 days.
  • There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.

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