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Meta just dropped a game-changing Instagram algorithm update designed to give more reach to original content and creators, with some major changes to how brands engage with influencers and UGC creators if they don’t want to be penalized. Here’s the lowdown: Original Content, Front and Center Instagram’s on a mission to push your original posts […]

Short Videos, Big Impact With the sustained marketing trends popularity of Instagram and TikTok, short-form videos like reels and even YouTube shorts will continue to prove themselves as effective social media tools throughout 2024.  This sentiment is echoed by professionals in the field, according to a survey conducted by HubSpot. They asked marketers if they

In an ever-evolving digital landscape, savvy small to medium-sized businesses (SMBs) need to leverage the power of e-newsletters to help fuel their growth. #PaperHasBeenCancelled Firstly, in today’s digital world, traditional paper communications like flyers and printed advertisements are quickly fading into obscurity. With Gen Z being increasingly environmentally conscious, going paperless is not only cost-effective

It’s not every day we get a new social media platform. Especially one that generates 30 million sign-ups in less than a week. Here’s everything you need to know about Threads. Meta has just launched its newest social media platform, Threads, designed for the purpose of sharing text updates and joining public conversations. This new

With 2023 in full-swing, we’ve entered a period of change and have probably begun fulfilling some of those New Year’s resolutions that we made almost three months ago. Just like eating healthier and working out help our body perform optimally, your brand’s website can be equally important to the health of your business. So if

Instagram have decided to bless us with some new features in 2023. We have outlined them for you so you can best utilise the platform for your brand. Chronological view Users have only been begging Instagram for the return of the chronological feed since the colossal switch in 2016. The following feed is now back

With the new year around the corner, we thought it would be best to shed some light on what trends and shifts to expect in the world of social media marketing in 2023.  User Generated Content  UGC is already at the forefront of social media marketing, and we aren’t going to see it slow down

What is BeReal? No filters, No followers, No Ads, No bullshit. Just your friends, for real. The French social media apps tagline pretty much says it all. Born out of a dire need for more authenticity and spontaneity online, BeReal encourages its users to take a glimpse into their friends’ real day-to-day lives. The app

We’re currently planning some podcast advertising for a client, so we thought it would be worthwhile sharing the reasons why podcast advertising is so effective. It doesn’t get much more niche There are podcasts about everything. Take The Pen Addict for example, which features two buddies, talking about pens and pen-adjacent accessories. Scroll through their

You’ve probably read a lot about how great branding is a vital part of making a business successful, but do you know why it’s so important? Great branding enables your business to: If you’re about to launch a brand or know your brand needs a refresh, get in touch.