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2024 Marketing Trends to Know

Short Videos, Big Impact With the sustained marketing trends popularity of Instagram and TikTok, short-form videos like reels and even YouTube shorts will continue to prove themselves as effective social media tools throughout 2024.  This sentiment is echoed by professionals in the field, according to a survey conducted by HubSpot. They asked marketers if they […]

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From Inbox to in Store: Expanding Digital Reach Through E-news

In an ever-evolving digital landscape, savvy small to medium-sized businesses (SMBs) need to leverage the power of e-newsletters to help fuel their growth. #PaperHasBeenCancelled Firstly, in today’s digital world, traditional paper communications like flyers and printed advertisements are quickly fading into obscurity. With Gen Z being increasingly environmentally conscious, going paperless is not only cost-effective

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Meta Launches Threads

It’s not every day we get a new social media platform. Especially one that generates 30 million sign-ups in less than a week. Here’s everything you need to know about Threads. Meta has just launched its newest social media platform, Threads, designed for the purpose of sharing text updates and joining public conversations. This new

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2023 Website Trends

With 2023 in full-swing, we’ve entered a period of change and have probably begun fulfilling some of those New Year’s resolutions that we made almost three months ago. Just like eating healthier and working out help our body perform optimally, your brand’s website can be equally important to the health of your business. So if

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‘Time to BeReal’: How the Breakout Social Media App Could Help Market Your Brand

What is BeReal? No filters, No followers, No Ads, No bullshit. Just your friends, for real. The French social media apps tagline pretty much says it all. Born out of a dire need for more authenticity and spontaneity online, BeReal encourages its users to take a glimpse into their friends’ real day-to-day lives. The app

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