Social media marketing tips for your local West Swan business!
One top social media marketing tip for your West Swan Business
Do you operate a local business in West Swan?
Did you know that meaningful social media can both drive more new clients and repeat business to you when executed well.
We have delivered many effective social media marketing strategies and implementation plans for a wide range local Perth businesses targeting their local area and surrounding suburbs.
So if your business is in West Swan then read on about how to tag properly when posting.
How we help local businesses attract new local customers
@the_wonder_co
Perth marketing | PR | Design | Social Media
Tagging Your Social Media With Local Suburbs
When many local companies post, they forget the most important task and that is to tag their posts. Tagging works as a way to search engine optimise your listings in the social media platforms. This drives posts towards a relevant and interested audience.
For example lets take the suburb of West Swan and let’s suppose you ran a Gourmet Deli.
West Swan is a Perth, Western Australia suburb under the City of Swan local government area. It is located to the west of the Swan River and to the east of the former Caversham Motor Racing Circuit. The West Swan Road, one of the key roadways in the Swan Valley wineries sector, runs through the neighborhood. The suburb has a population of 899 people according to the 2016 Australian census. West Swan is located on the Swan River’s western bank. The Caversham Airfield, currently known as the Middle Swan Airfield military complex, is significant to the area. Built in 1943 to avoid a Japanese invasion, the airfield eventually became a motor racing circuit, hosting two Australian Grand Prix and the Six Hour Le Mans endurance race from 1955 to 1968. Bandyup Women’s Prison is located in West Swan, on the northern side of Roe Highway and on the southern side of the Swan River.
So when posting For example as a “Gourmet Delights Deli,” as your beloved local deli in West Swan, strategically uses geotags and local hashtags on your Instagram posts to target your suburb and those nearby.
By tagging your location as “West Swan” and including popular local hashtags like #West SwanEats, #West SwanBites, West SwanGourmet and #West SwanFoodies, Your gourmet delights Deli increases it’s visibility among residents in these areas who are seeking quality gourmet products and personalised service.
This targeted approach helps attract new customers and drive foot traffic to their deli from surrounding suburbs, strengthening their position as a go-to destination for gourmet food enthusiasts in West Swan and its neighbouring areas.
If you need help identifying what to tag. Give us a call.
A strong social media presence for your West Swan business helps more than you might think
In the competitive realm of local business marketing, maintaining an active online presence via consistent social media posts is imperative for cultivating trust among potential clients. Here’s why:
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Highlight Your Services: Regular posts provide a platform to showcase your services, programs, and offerings, offering a sneak peek into what your local business has to offer.
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Engage Your Audience: Regularly posting demonstrates your dedication to interacting with your audience, whether it’s through responding to inquiries, sharing client testimonials, or participating in discussions about local community topics.
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Establish Authenticity: Sharing behind-the-scenes glimpses, practitioner profiles, or stories about your holistic practices helps establish authenticity, portraying your center or brand as a genuine advocate for wellness and lifestyle enhancement.
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Implement the Art of Storytelling: Storytelling is a crucial step in every brand strategy. It’s an opportunity for you to engage your audience and build a genuine human connection. If you’re a product-based wellness business, you likely provide a transformative experience for your clients. Why not showcase your brand’s real voice by including your audience to give it a more personal touch?
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Provide Social Validation: Sharing user-generated content, such as client testimonials or transformation stories, provides social validation and builds trust by illustrating real-life experiences and success stories from satisfied clients.
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Stay Top-of-Mind: Regular posts ensure your wellness center or lifestyle brand remains top-of-mind for potential clients, serving as a gentle reminder of the services and experiences you provide, and encouraging them to engage or recommend your center or brand to others.
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Foster Community: Engaging with your audience and facilitating conversations around wellness and lifestyle topics fosters a sense of community, making potential clients feel connected to your center or brand and more inclined to trust and support it.
- Know the rules for your industry: The lifestyle and Wellness industry has some pretty specific rules. Find out more about the guidelines and rules.
Free Marketing Consultation for Perth Businesses
Get in touch with us about your free 30-minute over the phone marketing consultation.
How we help your local West Swan business grow their social media
Our social media marketing services:
- Social Media Content Calendar 2024: Take the time and research out of your social writing. Full of all the key dates for the year, plus other content ideas, our Social Media Content Inspiration Calendar will enable you to write your captions quickly and easily, and never miss a key date.
- Instagram Story Highlights Covers: original designs with your input for your Instagram Story Highlight Covers.
- Instagram Grid Post Templates: We’ll design a range of compelling on brand design templates for your Instagram grid posts, so your grid is looking glam. Our designs are made from scratch in Adobe, then imported into Canva for you to edit and update forever more, for free.
- Instagram Social Templates: Keep it consistent! We’ll design a range of compelling on brand design templates for your Instagram grid and story posts, plus covers for your Instagram highlights so your ‘Gram is looking glam.
You don’t have to commit to the financial burden of a full-time social marketing manager in-house to make sure you have an effective marketing strategy. With The Wonder Co joining your business you’ll benefit from drawing on our whole team’s knowledge across branding, social media marketing, and PR disciplines, for less than you would spend on one marketing employee in-house.