Miss Chow’s At Home
Business Objectives
Launch Miss Chow’s At Home frozen dumpling range nationally, driving brand awareness,
understanding of USP and sales.
Services
Organic social media content creation and management. Facebook and Instagram advertising.
Results
Reached over 1.2 million people on Facebook and Instagram Australia wide with $11k ad budget.
Reached 9k daily visitors on the Shopify website.
| Campaign | Results | Reach | Impressions | Cost per result | Amount spent |
|---|---|---|---|---|---|
| Nationwide Traffic | 6,042 ^ | 69,312 | 201,916 | $0.29 ^^ | $1,733.88 |
| East Coast: Vegetarian | 4,143 ^ | 50,240 | 121,859 | $0.32 ^^ | $1,343.20 |
| East Coast: Allergen Campaign | 9,862 ^ | 115,726 | 300,803 | $0.37 ^^ | $3,636.99 |
| East Coast: First Batch New Stockists | 1,052,287 * | 1,052,287 | 2,411,106 | $4.19 ** | $4,407.51 |
| Total | 1,226,401 | 3,035,684 | $11,121.58 |
^1 Link Clicks. ^^ Per Link Click. * Reach. ** Per 1,000 people reached.